WEBVTT

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The 1980s begin
with a global recession.

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But by 1983, the West has recovered
from previous crises.

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Now times are different.

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The decade is all about luxury, excess

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and living like there's no tomorrow.

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But there's a shadow hanging over
all this success and extravagance:

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Many believe the Cold War
will explode in a mushroom cloud.

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And a mysterious illness starts killing
homosexual men around the world.

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During the 70s we gathered
more and more possessions,

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and this continues into the 80s.
But where will we fit all our stuff?

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Rooms need to be organised,
and IKEA is quick to respond.

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Drawers, shelves and boxes
are huge hits.

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Using plywood and struggling joineries,
which start making storage instead,

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IKEA helps people around the world
with getting their homes in order.

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But what about keeping IKEA in order?

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The company has grown at a furious
pace, with stores around the world.

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But the organisation has not kept up.

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A serious effort is needed
to improve management.

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And just as the growing pains
have been dealt with,

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there are more problems
around the corner.

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IKEA tries to keep up
with every global trend,

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and the product range
is expanding wildly.

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Spending too much time
watching what others are doing,

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IKEA starts lagging behind
and falls into an identity crisis.

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But necessity is the mother of invention,
a saying that suits IKEA perfectly.

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And although IKEA doesn't feel at home
in the glitzy 1980s,

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it still manages to make breakthroughs
in furniture design.

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Steel has always been vital
to Swedish industry,

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and now it's being used
in Swedish furniture as well.

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Strong, inexpensive and recyclable.

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IKEA furniture is attractive and
affordable, but is it comfortable?

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Expansion continues.

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In the 1980s IKEA opens 51 new stores
around the globe.

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Showcasing the blue and yellow.

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IKEA, you're incredible,
an incredible place to be

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Partially blinded by growth frenzy,

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a decade of stagnating sales
and scandals awaits IKEA.