The most important people in the world.
Explore two stories about Children’s IKEA. Children and families with children have always been central to IKEA. But it was in the 1990s that things really took off. Find out about the early beginnings, how it works today, and what IKEA puts into making a range for the most important people in the world.
IKEA in Stockholm
When IKEA opened its first store in Stockholm in summer 1965, it was Europe’s largest furniture store. It was big and it looked good, but it wasn’t exactly efficient. In fact you might say that it wasn’t until the store burned down five years later that IKEA really got the hang of the store concept. Along the way there were colourful little plastic balls, revolutionary posters, and a famous museum in New York. But it all began with a king in a muddy ditch.
Life at home 1990s
The 1990s begin with a severe recession, and the focus is once again on basic everyday needs. In home furnishing, the quite bombastic extravagance of the 1980s is replaced by a minimalist, functional ideal. The function and feel of the home are now more important (and less expensive) than the quest for status.