IKEA is, at its core, collaborative. Be it suppliers or consumers, everyone is invited to join in. Collaboration happens when customers assemble furniture at home, and when creatives like Virgil Abloh and Olafur Eliasson develop new products together with IKEA. This film takes a deep dive into the creative process of collaboration, and how IKEA strives to find the right people to seek out the right solutions to everyday challenges.
In the 1980s, IKEA faced an interesting challenge: to satisfy its loyal customers’ request for a bit of bourgeoisie. What could the company offer all those people who had grown out of their low pine sofa, taken down their pop and protest posters, and moved their IVAR shelves into the garage? They were looking for comfort and elegance, and Ingvar Kamprad came up with the solution: a ‘best of IKEA collection’. It was time for STOCKHOLM.
IKEA PS collection
In the early 1990s, IKEA began a process to strengthen its identity as a design company. IKEA wanted to get back to its roots and manifest the aesthetic of Scandinavian simplicity. The result was IKEA PS, a recurring collection of innovative design at low prices.
Involvement in philanthropic causes at IKEA can be traced back to the 1950s, when Ingvar Kamprad’s mother Berta fell ill with cancer, and Ingvar started a fund for cancer research. Later on, more funds and foundations were set up for everything from good design and children’s rights, to the climate and well-being for the elderly. What all these things have in common is a vision to create a better everyday life for the many people.