Knock, knock – it’s IKEA.
A story of how IKEA uses home visits to get closer to what people want and dream about when it comes to creating a better life at home. After finding out how people live and what they think makes a good home, IKEA can create even better solutions to people’s need for privacy and security, comfort, ownership and belonging.
Explore two stories about Children’s IKEA. Children and families with children have always been central to IKEA. But it was in the 1990s that things really took off. Find out about the early beginnings, how it works today, and what IKEA puts into making a range for the most important people in the world.
Who doesn’t want a perfect home? Magazines and social media bombard us with inspiring pictures of beautiful luxury interiors. But who can afford to live like that? Instead, IKEA wants to inspire people with smart solutions to everyday challenges.
Small space living
In the age of urbanisation, more and more people are living in less and less space. IKEA has been working with small space living for a long time, but now it’s more important than ever. Explore how IKEA works to create a better life at home for people living in small spaces. Also, find out how a furniture retailer thinks around doing the most with the least.