More than a low price
Low price with a meaning.
IKEA is a balancing act between seemingly conflicting ambitions. Sales machine or inspiration? Business or people? For IKEA, it’s never been about choosing one or the other, it’s always both. Ingvar Kamprad’s original idea to offer products with both a low price and good quality has grown into a strong culture and identity. It is still a driving force at IKEA today.
The Testament of a Furniture Dealer
Long before the rest of the world started talking about corporate culture, Ingvar Kamprad wrote down his vision and ideology for IKEA. He called it The Testament of a Furniture Dealer. It describes how IKEA needs to act to remain a successful, vibrant company. So what exactly is it all about?
What is Democratic Design? Is it a road map for product developers, or a communicative tool that brings great ideas to the many people? In true IKEA style, it is of course both. Here, we explore the roots and application of the Democratic Design principle and its five pillars.
When IKEA describes its culture, the terms together and togetherness are virtually always front and centre. And it’s not just co-workers who are invited to be part of that togetherness, but also very much customers and suppliers. In fact, you could say that without togetherness, there would be no IKEA.