The store part 2
How does it work?
An IKEA store is of course filled with home furnishings, but above all it’s full of people. What are they up to in there all day and half the night? Meet the truck drivers and salespeople, store managers, chefs, interior decorators and, perhaps most importantly, the customers. Together they make it all work.
When IKEA describes its culture, the terms together and togetherness are virtually always front and centre. And it’s not just co-workers who are invited to be part of that togetherness, but also very much customers and suppliers. In fact, you could say that without togetherness, there would be no IKEA.
The store part 1
Explore the development of IKEA stores, from the very first showroom in little Älmhult to today’s city stores. IKEA people behind the scenes reveal the inner workings of setting up a store and striking the balance between home furnishing inspiration and sales.
Step into IKEA and of course you are met by all kinds of furniture and other stuff, but not before you’re greeted with a huge Hej!, Swedish for ‘hello’, at the store entrance. You might say that the entire corporate culture exists in this hej. Not a slick how-do-you-do-sir-or-madam-what-can-I-get-you, just a simple hej.