Privacy Policy

Last update: 24 May 2018


IKEA Museum AB, a corporation organized under the laws of Sweden, with company registration number 556895-8705 and with its registered office at Box 627, SE-343 24 Älmhult, Sweden (“Company” or “We”) respects your privacy and is committed to protecting it through compliance with this privacy policy (“Policy”) and in accordance with the General Data Protection Regulation (2016/679). This Policy (together with any applicable terms and conditions (“Terms and Conditions”) and any other documents referred to in it) describes the personal data that we collect from you, or that you provide and how that information may be used or disclosed by us. The Company acts as the data controller in relation to the processing of your personal data processed on the website; / ("Our Website" or "the Website") and for activities or competitions to which this Policy forms part.

Our Policy does not apply to information collected on or via any other website that may link to or be accessible from our Website unless otherwise mentioned. Please read the following carefully to understand our policies and practices regarding your personal data and how we will treat it.

Information We Collect About You and Why


We collect several types of information automatically from and about users of our Website e.g. via cookies (please see our Cookies Policy). Such information may include personal data, for example information we collect as you navigate through our Website, including IP addresses. Personal data collected by the use of cookies will be processed in accordance with this Policy.

Personal data types Sources Purposes Legal basis
(a) traffic, location data, logs and other communication data;
(b) information regarding, the resources that you access; and
(c) information about your computer and Internet connection
You provide us when using our Website to evaluate the use of our Website and to present our Website and its contents in a suitable and effective manner for you and for your computer your consent


You can register for a newsletter service. Therefore you have to consent to the collection, retention and use of your personal data in accordance with the terms of this policy, which means that you will receive periodically an email newsletter. You can opt out from further communications at any point by selecting the unsubscribe link at the bottom of the newsletter. You can also contact us directly to request that you are removed from our mailing list.

Personal data types Sources Purposes Legal basis
Email address Provided by you to send you newsletters about exhibitions, offers and events at IKEA Museum. your consent

Bookings, services and information requests

You can book (parts of) the IKEA Museum, make a reservation in the restaurant Köket or book a guided tour for groups. In order to process these requests we shall process personal data of the requesting person (contact person). You can also request information on the IKEA Museum and its activities.

Personal data types Sources Purposes Legal basis
Name, email, phone number, company name and address details Provided by you To make reservation so that we can provide the requested services Necessary for the performance of a contract or in order to take steps at your request to entering into a contract
Purchase history and payment details Provided by you when pay for the services To receive customer’s payments for the services Necessary for the performance of a contract or in order to take steps at your request to entering into a contract
Name, email, phone number, company name and address details Provided by you when sending your information request To provide you information on request on exhibitions, offers and events at IKEA Museum or on the museum in general Legitimate interest (to serve our visitors and customers)
Name, email, phone number, company name and address details Provided by you when you used the IKEA Museum services in the past To provide you information at our initiative on future exhibitions, offers and events at IKEA Museum or on the museum in general Legitimate interest (to serve our visitors and customers)

Disclosure of Your Information

We may disclose your personal data to the following third parties for the purpose of providing or improving our products or services:

  • other companies directly or indirectly owned and/or controlled by Inter IKEA Holding S.A. or by INGKA Holding B.V. or any person or entity with which Inter IKEA Systems B.V. has entered into a franchise agreement; and
  • contractors and service providers which we engage to support our business.

Your personal data will be processed only within the European Economic Area and is therefore protected under the General Data Protection Regulation.

How long we keep your personal data

We will retain your personal data for the period necessary to fulfil the purposes outlined in this policy unless a longer retention period is required or permitted by law. This means for the purposes as set out in this Privacy Policy:

  • Your contact details (name, email, phone number, company name and address details) received from you in order to provide information at your request will be deleted at your request or within one year after the last information exchange between you and us.
  • Your contact details (name, email, phone number, company name and address details), payment information and purchase information received by us when providing services to you, will be deleted at your request or within two years after the (last) transaction, unless longer is required because of a statutory retention obligation.
  • There are cookies used for the duration of a web browser session with our website, which will be immediately removed when you end your internet session or shut down your computer. The cookies that stores your language preference will be kept for one year. User data and activity data will be stored for 26 months.

Changes to Our Privacy Policy

It is our policy to post any changes we make to this Policy on this page with information about when the amendments will enter into force. If we make material changes to this Policy, we will notify you through a notice on the Website home page or by e-mail. The date our Policy was last revised is identified at the top of the page.

Your privacy rights

  • Right of access

You have the right to know what personal information we process and why. That’s why we inform you in advance about our processing activities via this statement. If you have any questions, or would you like to learn more about what information we process from you, you are always welcome to contact us and we will provide you with further information.

  • Right to rectification

If you believe we store wrong information about you, such as your name or address, you can ask us to correct this.

  • Right to erasure / right to be forgotten

You have the right to tell us to permanently erase your personal information from our records. You can do this for example if you believe there’s no longer any need for us to keep it. Or, if you previously have given your permission, you can just decide to withdraw it.

  • Right to restrict the processing activities

You have the right to restrict our processing activities in certain situations. This means we will continue to store your information, but we’ll temporarily stop any other processing. Why would you want to do this? For example if you’ve asked us to fix incorrect information. In this situation you may want us to stop processing until the information is correct.

  • Right to data portability

In certain situations you have the right to ask us to send your personal information in digital form to you, so that you can forward it to someone else.

  • Right to object

You have the right to object to the processing of your information, even when we have a legitimate legal reason to process it. You can do this when we process your information on the basis of our legitimate interest, and you believe that your personal interest outweighs ours. If you do not want us using your information for direct marketing purposes, including profiling, we will comply in any case.

  • Right to withdraw consent

If we process your personal information based on your consent, you have the right to withdraw your consent anytime.

  • Right to lodge a complaint with a supervisory authority

If you aren’t satisfied with the way we treat your personal information, you have the right to lodge a complaint about us to the national supervisory authority.

Please see the contact information in the section “Who to contact?” should you want to exercise any of your rights.

Security measures

Keeping your information safe is very important. We protect your information from all kinds of threats: destruction, loss, alteration, unauthorized disclosure or access. We do this in a variety of ways depending on where we store and use it. We also require our service providers to implemented adequate technical, organizational and physical security measurements to protect your personal data against unlawful forms of processing and to maintain the confidentiality, availability and integrity of your data.

Who to contact? 

To ask questions or if you have any comments about our Policy and our privacy practices, contact us at:

or IKEA Museum AB, Box 750, 341 81 Älmhult, Sweden.

In the event of any conflict between the English and other language versions, the English version shall prevail.