WEBVTT

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The millennium bug has no
major impact anywhere in the world.

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Our lives now move fully
into the digital arena.

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But beyond the digital world,
the real world is shaking.

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The events of 11 September 2001

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have consequences
far beyond Manhattan.

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And during the 00s, the climate
suddenly jumps into distressing focus.

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Cities are growing, with more and more
people in smaller and smaller spaces.

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It's time to maximise space and think
in cubic, rather than square metres.

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In our tiny homes we are enjoying
high-quality TV shows.

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DVD box sets appear
on our living room shelves.

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And TVs are no longer thick and heavy.

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The room of the 00s
is the kitchen.

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We're flooded with trendy recipes
and countless cooking shows.

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IKEA quickly jumps
on the food bandwagon

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and IKEA FOOD becomes an important
business area with its own range.

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The stores increasingly emphasise
high-quality kitchens.

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And we can now use digital tools
to plan exactly how they will look.

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But one thing remains the same:

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IKEA has better prices
than its competitors.

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The first decade of the new millennium
is at an end,

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and IKEA has more than 300 stores
around the world.

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The little boy who played businessman
in Agunnaryd

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retreats further into the background.

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Making detailed plans
for a future IKEA without him.