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A bright and groovy home
From POP 68 to HEP.
Revolution year 1968 brought the winds of change. Design and fashion reflected the times with bright colours, optimistic space shapes and modern materials. IKEA kept up too, launching the POP 68 collection in the same year – trendy, colourful furniture made from rational particle boards. Perfect for a young generation with a taste for anything new. The POP 68 collection was followed by several collections aimed at trend-conscious young consumers. Even if the copywriting in the catalogues is somewhat dated, the colourful furniture itself feels just as hip and relevant today.