IKEA grows up
During the radical 1970s, IKEA had become famous with its poppy, youthful products in modern materials and bright colours. As the Eighties rolled around, the zeitgeist was one of optimism, strong finances and everyday glamour.
This increased the need for timeless, elegant furniture in high-quality materials. IKEA saw an opportunity, and in 1985 the first STOCKHOLM collection was launched – aimed at a slightly more mature target group.
The collection became one of founder Ingvar Kamprad’s favourites, and he had many products from the collection in his own home.