Why is it called that?
The art of naming.
IKEA product names can appear strange even to a Swede. Elsewhere in the world they’re virtually incomprehensible, but fun! Get the inside scoop on why IKEA products have such odd names, and learn about the intricate rules for naming them. Because there is a method to the madness.
Towards the end of the 1940s, IKEA started selling furniture, and it very quickly became the main business. Always thinking of challenges as opportunities brought about all kinds of innovations in purchasing, finances and distribution. The foundation for this was already in Ingvar Kamprad back in the days when he worked on a small scale with pens and pipes at home – but the power and opportunities in the gap between customer and manufacturer really materialised in the 1950s.
Design by IKEA of Sweden
Ideas for IKEA products are always inspired by needs and dreams in people’s lives at home. In this film, two generations of IKEA people tell the story of working towards fulfilling those aspirations. It’s about finding the best and most cost-effective solution, guided by all the different dimensions of Democratic Design – form, function, quality, sustainability, and low price.
IKEA and advertising
Ever since Ingvar Kamprad’s first black and white ads for IKEA, the company has had the ability to attract shoppers and talk about its vision, to contribute to a better everyday life for the many people. Ingvar and IKEA were ahead of their time in marketing, both tactically and strategically – just the combination that many experts consider the basic recipe for effective advertising.