After more than 30 years in the IKEA range, it’s one of the most used bags in the world. It’s big and strong, and pretty much anything will fit inside, whether you’re shopping, moving, doing the laundry or going to the beach. An iconic tote bag that has also inspired new creations by everyone from keen DIYers to luxury fashion designers.
Do you speak hot dog?
How many brilliant ideas can you get thinking about a hot dog? Quite a lot as it turns out. In the mid-1990s, IKEA realised that the hot dog was a great symbol for good quality at a low price. That may be a lot to expect from a humble sausage, but it became an important piece of the puzzle in thinking freely and innovatively when it came to product development. But let’s start at the beginning, when a hot dog was just a simple hot dog.
How did a self-described failure from Småland become one of the world’s most successful entrepreneurs? In excerpts from our new Ingvar Kamprad exhibition, close coworkers share stories about his drive, curiosity, creativity, and the ability to see problems as opportunities. In the exhibition Hej Ingvar! at IKEA Museum, you can view and listen to many more stories.
History of the logotype
IKEA today is one of the best-known brands in the world, and its hallmark is the characteristic blue and yellow logotype. But the logo (or logotype, or insignia, or emblem) hasn’t always looked like this. Because just like IKEA and its business, the logo has constantly been developing. Here we look at the logo’s evolution from 1943 to 2018, when the latest changes were made. So get your magnifying glass out, and join us for the story of the IKEA logo, from letterhead to head of everything!
IKEA dot com
Travel back in time and see what the IKEA website looked like in 1998. Step inside our time capsule – a kind of condensed 1990s – and surf around.
The first edition of ikéa-nytt, IKEA News, came out in spring 1948. It was a simple mail order catalogue, primarily targeting retailers, who were promised good quality at low prices. All the texts were written by Ingvar Kamprad himself, and at the time he mainly sold different kinds and models of pens, under the heading ‘Pen sensation’. Watches and nylon stockings were also sold in ikéa-nytt, but no furniture. But that was soon to change.
Meet the designers
Are you curious about what it’s like to work as a designer for IKEA? Sketching cutlery one day, and a big sofa or maybe a whole kitchen the next? Meet Marcus Arvonen, Sarah Fager, Mikael Axelsson and Akanksha Deo – democratic designers on a mission to make life at home a little better. By making small changes they can have a big impact.
The store part 2
An IKEA store is of course filled with home furnishings, but above all it’s full of people. What are they up to in there all day and half the night? Meet the truck drivers and salespeople, store managers, chefs, interior decorators and, perhaps most importantly, the customers. Together they make it all work.
Why is it called that?
IKEA product names can appear strange even to a Swede. Elsewhere in the world they’re virtually incomprehensible, but fun! Get the inside scoop on why IKEA products have such odd names, and learn about the intricate rules for naming them. Because there is a method to the madness.