But before we meet the very troubled Paulina Pajak, let’s have a quick look at the environmental aspects of using LED bulbs. Most people in the world agree that energy consumption must decrease if we are to reach the climate target we are aiming for. So in 2011, IKEA decided to phase out all other light sources and since 2016 IKEA stores only sell energy-efficient LED lighting. This is the obvious consequence of the idea to create a better everyday life for the many people.
To do that properly, we need to give everybody the opportunity to make a sustainable choice. And how do we do that? By offering as great LED bulbs as possible, at such low prices that as many people as possible can afford to buy them. Making expensive bulbs, only affordable for the few, doesn’t make any sense at all. Since energy consumption must decrease, volume is key. And a low price is the enabler here.