Come together.

IKEA is, at its core, collaborative. Be it suppliers or consumers, everyone is invited to join in. Collaboration happens when customers assemble furniture at home, and when creatives like Virgil Abloh and Olafur Eliasson develop new products together with IKEA. This film takes a deep dive into the creative process of collaboration, and how IKEA strives to find the right people to seek out the right solutions to everyday challenges.