Iconic IKEA Advertising
When low price met ideas and identity
Learn all about IKEA and its innovative advertising that took off in the 1980s, led by the then IKEA head of communications, Lennart Ekmark. Together with legendary ad men and women, including Hans Brindfors and Leon Nordin, IKEA attracted customers by communicating their heart and soul – marketing both emotionally, tactically and strategically.
