The ambition behind the IKEA 365+ series was reminiscent of ‘More beautiful everyday items’, the campaign for simple yet aesthetically appealing everyday products launched by the Swedish Society of Crafts and Design in 1919. Seventy-five years later it was IKEA that asked itself, “What are good everyday items?” According to the company, the answer was “pieces with a design governed by function, materials selected for frequent and long-term use, and a price so everyday that most people can afford to buy them”.
With this as the starting point, a collaboration was started between IKEA and three designers: Susan Pryke in London, Anki Spets in New York and Magnus Lundström in Sweden’s Dalarna province. Susan talks about her thoughts behind the series: “For me, the collection is an icon, as we were designing a range to use every day of the year plus those extra special occasions. It was Democratic Design at its best. We used the best materials, like porcelain, and put a coloured glaze on to it, which made the range very contemporary.”