The soul searching ’90s
The yuppie fades away and IKEA struggles with an identity crisis. It’s time to go back to the Scandinavian roots. While becoming a truly global brand, IKEA reclaims its soul.
The yuppie fades away and IKEA struggles with an identity crisis. It’s time to go back to the Scandinavian roots. While becoming a truly global brand, IKEA reclaims its soul.
