The idea of IKEA 365+ was that it could be used by the customer every day, all year round, from the kitchen worktop to the dining table. Thus the name: IKEA 365+. The number for the days in a year, and a plus sign to indicate that the products offered ‘that little bit extra’.
The series was inspired by Ingvar Kamprad’s business concept for IKEA and ‘More beautiful everyday items’, the classic campaign for simple yet aesthetically appealing everyday products launched by the Swedish Society of Crafts and Design in 1919.
It was a comprehensive series of well-designed, functional products for preparing and eating food, at as low a price as possible. The series was developed by product developers at IKEA in collaboration with Anki Spets, a glass and textile designer based in New York, industrial designer Magnus Lindström from Stockholm, and Susan Pryke, a porcelain and ceramic designer from London. They chose materials that could withstand many years of robust use, such as feldspar porcelain and stainless steel. IKEA 365+ was updated with new global functions and a new design was launched in 2015.
