In the catalogue, this is how ADAM was described: “The bachelor bed. This is what ADAM is all about. A large, green bed for conscious bachelors of both sexes, folks with a feeling for their living environment, having high standards. A grand piece of furniture with thick, round corner posts. The word robust feels understated.”
The bed was designed by Charlotte Rude and Hjördis Olsson-Une, whose previous successes included the DINO highchair. Now they were targeting grown-up singles instead.
Some of the bachelors and bachelorettes probably eventually ended up needing a double bed. For them Hjördis and Charlotte designed EVA, which was launched as “A tempting, robust double bed” in the 1974 catalogue. ADAM and EVA both remained in the IKEA catalogue until the 1979 edition.
