Designer Monika Mulder herself said about the choice of material for GJÖRA: “Because the bed is made from untreated solid birch, you can oil, wax, varnish, stain or paint the surface to suit your style. The possibilities are endless!”
But the flexibility of the material was not the only great feature of GJÖRA. The bed, which joined the range in 2016, was voted Best Bedroom Product in the 2017 ELLE Decoration Swedish Design Awards. The judges commented that it offered “A bed frame and clothes hanger in one – a bed of solid wood that challenges and inspires the traditional shape”.
The idea for a bed with hanging opportunity came to Monika Mulder as early as the sketching phase. She wanted to make “a higher end with a rounded rail for hanging things on”. This would make it perfect for airing, drying or picking out clothes – or draping a beautiful fabric. The low end is perfect to hold onto while getting dressed, because we all need a little support sometimes.
What Monika forgot to mention is that the customer can choose which end to have at the head and which at the foot, so the hanging feature can be at either end. Even more possibilities!
