The young Ingvar Kamprad wanted to sell furniture and accessories that were well-designed, worked well and were affordable. What inspired him? Where did his desire to create a better everyday life for the many people come from?
We take closer look at everyday life in 19th century Småland, Ingvar Kamprad's childhood on Elmtaryd Farm, and the 20th century transformation of Swedish society where a new vision of home led the way. Our Roots explores the society, living conditions and spirit that prevailed in the Sweden that fostered a young boy's emerging business.