In the mid-1990s, IKEA was rocked by accusations of child labour. At the time the company was the world’s largest furniture retailer, with almost 100 stores in 17 countries, and production in 70. As success for IKEA increased, so too did the media’s scrutiny. Revelations of child labour would lead to a new compass – cooperation with UNICEF and Save the Children, and codes of conduct on everything from child labour to environmental impact.